Australia Asks: "Where The Bloody Hell Are You?"

AUSTRALIA'S $180 million "Where The Bloody Hell Are You?" tourist promotion is part of a dud run for Australia in the world travel market, according to industry players.

"We need to do something to address it and in a concrete way or, quite seriously, I could be driving trucks in a couple of years," said John Milanese, whose Melbourne-based Mr John Tours takes Japanese tourists down the Great Ocean Road and to see Phillip Island penguins.

In Tokyo, the sales manager of Qantas Holidays Japan, Brad Crump, said that the number of travellers to Australia in August — traditionally the peak month for the Japan market — was "way down" on previous years.
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